Final Project: Show & Tell Integration

The objective of the final project is to demonstrate your comprehensive mastery of business English through a “Show and Tell” approach that simulates authentic business communication practices. You will showcase your ability to convey complex business information through both visual presentations and written reports, mirroring the dual communication modes frequently required in professional environments.

The Show and Tell Approach

The “Show” Component: Business Presentation

In the business world, your ability to deliver concise, visually compelling presentations often determines project approval, client acquisition, and leadership recognition. The “Show” component of this project simulates situations where you must:

Capture attention through visual storytelling
Distill complex information into accessible key points
Communicate with confidence and clarity
Engage an audience that may have limited time and diverse knowledge levels

Your presentation slides and recorded delivery should demonstrate these critical business skills, showcasing your ability to communicate effectively in a time-constrained environment where first impressions matter.

The “Tell” Component: Comprehensive Report

While presentations drive initial interest, detailed reports provide the substantive information decision-makers need. The “Tell” component challenges you to:

Develop an in-depth, well-researched analysis of your topic
Structure information logically for different stakeholder needs
Present data and supporting evidence professionally
Demonstrate mastery of specialized business English terminology
Create a professional document that could be circulated among departments

Your report serves as both proof of your research depth and as a reference document that stakeholders could consult for detailed information after being intrigued by your presentation.

Learning Objectives

By the end of this project, you’ll be able to:

Create and deliver engaging business presentations (“Show”) that effectively communicate complex information through visual storytelling, concise messaging, and professional delivery techniques appropriate for executive audiences.
Produce comprehensive written business reports (“Tell”) that thoroughly analyze business topics using proper structure, advanced vocabulary, and appropriate citation methods that would meet professional industry standards.
Conduct meaningful peer evaluations that demonstrate critical analysis skills, provide constructive feedback, and apply course concepts to assess both presentation effectiveness and report quality in business communications.

Project Instructions

Working in groups of 3 students, you will select a contemporary business topic related to the course content, research it thoroughly, create a professional presentation, write a detailed report, record your presentation delivery, and evaluate presentations from your peers.

Step 1: Group Formation and Topic Selection (Week 14)

Form groups of 3 students
Select a business topic relevant to the course (examples: sustainable business practices, cross-cultural negotiation strategies, digital transformation in traditional industries, ethical leadership in global business)
Submit your topic and group members for approval

Step 2: Research and Content Development (Weeks 14-15)

Conduct thorough research using credible sources
Organize your findings into a coherent narrative
Prepare your presentation slides and written report

Step 3: Presentation and Report Finalization (Weeks 15-16)

Create professional presentation slides (10-12 slides)
Write a comprehensive report (1500-2000 words)
Record your presentation (15-20 minutes)
Submit all materials by the end of Week 16

Step 4: Peer Evaluation (Weeks 16-17)

Review two presentations from other groups
Complete the provided evaluation rubric for each
Submit your evaluations by the end of Week 17

Project Components & Evaluation

The final project is worth 10 points total, distributed across five components:

Presentation Slides (2 points)

Your slides should:

Be engaging and professional both visually and content-wise
Follow a logical structure (introduction, main points, conclusion)
Include relevant visuals, charts, or diagrams
Contain minimal text (key points only)
Be free of grammatical or spelling errors

Written Report (2 points)

Your report should:

Provide comprehensive information on your topic
Be well-structured with clear sections and headings
Include relevant data, case studies, or examples
Demonstrate advanced business vocabulary
Be free of grammatical or spelling errors
Include proper citations and a bibliography

Recorded Presentation (2 points)

Your recording should demonstrate:

Confidence in your delivery of the contents
Effective use of business English vocabulary
Professional presentation skills and body language
Equal participation from all group members
Adherence to the time limit (8-12 minutes)
The presentation should not just be read from a script in monotone

Peer Evaluations (2 points)

Your evaluations should:

Provide constructive feedback on content and delivery
Identify strengths and areas for improvement
Be specific, detailed, and respectful
Demonstrate critical thinking and application of course concepts

Organization & Delivery (2 points)

Your delivery should:

Be delivered by the specified deadline with all components complete
Include properly named files that clearly identify your group and the component (e.g., “Group3_Presentation.pptx”)
Organize materials in a logical folder structure that is easy to navigate
Follow all format requirements (file types, word counts, slide limits, etc.)

Evaluation Rubric

Component	Meets/Exceeds Expectations (2 points)	Meets Most Expectations (1 point)	Does Not Meet Expectations (0 points)
Presentation Slides	Professional design, engaging visuals, concise text, error-free	Adequate design, some visuals, mostly concise text, few errors	Poor design, text-heavy, numerous errors
Written Report	Comprehensive, well-structured, excellent business vocabulary, proper citations	Basic information, adequate structure, some business vocabulary, minor citation issues	Insufficient information, poor structure, limited vocabulary, numerous errors
Recorded Presentation	Clear articulation, professional delivery, effective vocabulary, equal participation	Adequate articulation, somewhat professional delivery, basic vocabulary, mostly equal participation	Poor articulation, unprofessional delivery, limited vocabulary, dominated by one member
Peer Evaluations	Detailed, specific, constructive feedback demonstrating critical analysis	Basic observations with somewhat constructive comments	Superficial, vague comments with little constructive value
Organization & Delivery	All materials submitted on time, professionally organized, clearly labeled, easy to navigate	Materials submitted on time, adequately organized, mostly labeled properly	Late submission, disorganized materials, improper labeling

📥 Download Final Project Information

Find this file on our repo and download it!

🤖 AI Study Prompts

Copy the downloaded final project details and try these prompts:

“Help me brainstorm contemporary business topics for this project”
“Create a timeline for completing this project over 4 weeks”
“What are the key differences between the ‘Show’ and ‘Tell’ components?”
“Generate a checklist to ensure we meet all project requirements”
“Help me understand how to write effective peer evaluations”

Next: Review the Course Policies to understand attendance, late work, and academic integrity guidelines.